"Can you tell me what this is worth?" My standard answer is "It is worth what you paid for it. If you want a professional appraisal I charge $60 an hour, minimum two hours to evaluate and determine the value." "But I don't want an appraisal, I only want you to tell me what it is worth."
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What is the weight of potential? A hard question to answer. How does one weigh an idea? A thought? A nebulous concept that has not fully formed?